instagram captions are hard to write well its can be. 1. Know your audienceWho of Instagram’s 500 million users are your customers and prospects? As explained in our post, The Top Instagram Demographics That Matter to Social Media Marketers, the platform is used by people in all income brackets and is slightly more popular among women than it is with men.But those are the broad strokes. The better you know your audience,

the easier it is to engage them with your Instagram marketing.Because you can’t possibly know every prospect, we recommend building audience personas.

These archetypes outline basic details about your target customers, their goals, and their pain points.Our guide to creating audience personas outlines the questions you need to ask yourself to determine who your customers are. How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work?

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